SPORTS MEDIA AND COMMUNICATIONS
Sports brands and teams need creative professionals to communicate their key messages
SPORTS MEDIA AND COMMUNICATIONS OVERVIEW
From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages. Together these messages influence our understanding of ourselves and relationships with others. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us.
Do you aspire to work in the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? The world’s leading sports brands and teams need creative professionals to communicate their key messages through digital media. This course will give you the key skills and practical expertise to plan, create and reflect on digital communications that are the lifeblood of contemporary society.
If so, this course is for you. Dedicated to the study of the professional communication industries, you will learn how to analyse and produce engaging content to fulfil a specific purpose.
All UA92 degrees are awarded by Lancaster University.
KEY INFORMATION
Duration
- 2 - 4 Years
Intakes
- September
- November†
- January
- February
- April
- June
Location
- Manchester - Old Trafford Campus
You can complete your degree in as little as two years, depending on your starting point and study preference. For example:
- Standard degree – three years to complete*
- Accelerated degree – two years to complete*
- Foundation with standard degree – four years to complete
- Foundation with accelerated degree – three years to complete
†Not applicable for two year accelerated degree
*Entry via Integrated Year One or direct entry. Accelerated route for this degree will commence from September 2022
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The International Foundation Programme will be taught at the UA92 Business School
- Academic and English Skills
This module is designed to provide students the grounding ready to undertake Level 4 study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.
- Introduction to Numerical Techniques
This module will introduce students to basic maths theory and concepts to prepare them for studies in the first year of a degree. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.
- Introduction to Research
This module is designed to provide students with the necessary research skills to be able to succeed at Level 4 study and beyond. It will enable students to understand, generate, analyse and interpret data and to draw valid conclusions from data. It develops students research skills, how to conduct effective research supported by a clear research plan and data analysis techniques. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.
- Introduction to Media and Communications
This module is part of a planned pedagogic approach to ensure students are prepared to achieve and succeed in undergraduate study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials, seminars, practical work, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.
- Media, Technology and Culture
- Communication Techniques and Creating Content
- Media Production
- Sports Media and Public Relations
- Interactive Learning and Communication Skills (Integrated Year One only)
- Politics, Power and Communication
- Media Narratives
- Audio and Video Production
- Integrated Sports Marketing Communication
- Project
- Media Law and Ethics
- Advanced Sports Marketing
- Media and Communications Professional Practice
Designed for international students, this entry point will develop a greater understanding of the skills you will need to develop in order to successfully and confidently progress with your UK degree.
The additional module has been designed to help students develop their academic literacy, and research and communication skills in preparation for undergraduate study. The areas of reading, writing, speaking, and listening will be covered. The Integrated Year One will also help students understand the institutional culture, practices and core terminology of UK higher education.
Integrated Year One students will study all academic modules with direct Year One entrants. Additional support and guidance, designed for international students, will also be provided.
The Integrated Year One accepts students with a lower academic level than the standard Year One.
Students will regularly enjoy guest lectures and masterclasses, often from industry professionals currently working within the creative media industries. Student assignment work is regularly supported by advice from professional journalists, broadcasters and marketing experts. UA92 Journalism, Media and Communication students can expect enlightening visits to MediaCity, ITV News, sporting events and even a bespoke session with Gary Neville about his broadcasting career.
It is also hugely important to focus on the freelance and flexible nature of work in this sector, therefore working with respected freelance journalists and new marketing and design agencies will help you understand the exciting possibilities available in this sector. Students will get to work closely with marketing, PR and advertising agency contacts to work on live briefs and will get the opportunity to present back to industry specialists who will critique their pitches.
Further industry connections are built through the Character and Personal Development modules within the Target Talent Curriculum. Students work on projects set by a range of partners and undertake placements which build on their subject discipline.