Skip to Main Content
#

SPORTS MANAGEMENT

If you have your sights set on a career in sports, then the BA (Hons) Sports Management degree will give you the knowledge and skills to pursue an exciting and rewarding career in the sports industry.

SPORTS MANAGEMENT OVERVIEW

Our BA (Hons) Sports Management degree will open a world of opportunity. It’s designed to empower you with the knowledge, skills and experience that is highly sought after by employers.

The degree course will develop your understanding of the contemporary sports industry from a business perspective – including strategic challenges, internal and external forces, the legal, ethical and regulatory constraints and governmental and institutional structures. You will learn how sports organisations operate and cover key functions including marketing, events management, policy and development, leisure management and strategic leadership.

Our programme is designed to prepare you for employment by bridging the gap between lectures and the real world. Working with our key industry partners, including Manchester United, Salford City FC and Lancashire Cricket, you’ll develop the confidence, skills and experience to pursue a rewarding career in the global sports industry.

All UA92 degrees are awarded by Lancaster University.

KEY INFORMATION

Duration

  • 2 - 4 Years

Intakes

  • September
  • November†
  • January
  • February†
  • April
  • June†

Location

  • UA92 Business School

You can complete your degree in as little as two years, depending on your starting point and study preference. For example:

  • Standard degree – three years to complete*
  • Accelerated degree – two years to complete*
  • Foundation with standard degree – four years to complete
  • Foundation with accelerated degree – three years to complete

†Not applicable for two year accelerated degree

*Entry via Integrated Year One or direct entry

Page Section

> Entry Point - Foundation Modules

The International Foundation Programme will be taught at the UA92 Business School

  • Academic and English Skills

This module is designed to provide students the grounding ready to undertake Level 4 study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

  • Introduction to Numerical Techniques

This module will introduce students to basic maths theory and concepts to prepare them for studies in the first year of a degree. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

  • Introduction to Research

This module is designed to provide students with the necessary research skills to be able to succeed at Level 4 study and beyond. It will enable students to understand, generate, analyse and interpret data and to draw valid conclusions from data. It develops students research skills, how to conduct effective research supported by a clear research plan and data analysis techniques. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

  • Introduction to Business Studies

This module has been designed to provide students the grounding ready to undertake Level 4 study. It presents some of the fundamental aspects of management to provide students with an appreciation of the knowledge and skills needed to run a business. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

> Entry Point - Year 1 Modules

Management and Organisations

You’ll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Introduction to Sports Management and Marketing

You’ll examine a range of concepts and theories related to sport and the provision of sport in the UK. You’ll cover a diverse range of topics such as the role of marketing and responsible management in the sports environment.

Sports Finance and Economics

You’ll cover the basics of business finance and the economics of professional team sports. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional team sports.

Introduction to Sports Event Management

You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.

Interactive Learning and Communication Skills (Integrated Year One only)

Designed for international students, this entry point will develop a greater understanding of the skills you will need to develop in order to successfully and confidently progress with your UK degree.

The additional module has been designed to help students develop their academic literacy, and research and communication skills in preparation for undergraduate study. The areas of reading, writing, speaking, and listening will be covered. The Integrated Year One will also help students understand the institutional culture, practices and core terminology of UK higher education.

Integrated Year One students will study all academic modules with direct Year One entrants. Additional support and guidance, designed for international students, will also be provided.

The Integrated Year One accepts students with a lower academic level than the standard Year One.

Year 2 Modules

Sports Operations Management

You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve business performance.

Sports Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the sports industry. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Sports Business Analytics

An introduction to evidence-based and data-driven decision making and strategy formulation. You’ll examine methods and approaches widely used by sports organisations in collecting, analysing and utilising data on sports customers, participants, fans, spectators and viewers, in order to improve efficiency and financial performance.

Sports Policy and Development

You will gain an understanding of the governmental and institutional structures supporting or influencing the sports industry and the different settings in which managers may operate.

Year 3 Modules

Strategic Leadership

You’ll develop a critical understanding of the evolution of leadership theory, its function in contemporary business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.

Sports Governance

You’ll take a look at the challenges associated with commercial development and establishment of European political and economic institutions, address the global challenges of governance on multi-stakeholder organisational interest in sport, with an emphasis upon the International Sports Governance and legal frameworks.

New Trends in Sports Business Management

You’ll gain an in-depth understanding of new trends in global sports. You’ll explore the key issues, approaches and challenges related to emerging trends within sports business and management.

Sports Business Challenge

In this module, you’ll get the chance to apply your knowledge of sports management to real-world sports business cases. You will use the techniques and skills you have learnt over the course to perform an evaluation and communicate results, with a focus on managing performance and organisational development.

 

What’s next for a Sports Management graduate?

After our BA (Hons) Sports Management degree, you’ll be career-ready, equipped with sought-after adaptable skills. You’ll be able to apply for a wide range of jobs at different kinds of organisations, including sports teams, event organisers, athlete management agencies, media outlets, marketing and fan engagement, sports and leisure facilities and governing bodies.

So, whether you’re looking to shape the future of sport as a global industry or make an impact in your local community, a career in sport can be exciting and highly rewarding. According to Glassdoor (November 2023), the average salary for a sports management professional is £53,846 per year, and there’s plenty of other perks!

Back to Top