DIGITAL MARKETING

The International Foundation Programme will be taught at the UA92 Business School

• Academic and English Skills

This module is designed to provide students the grounding ready to undertake Level 4 study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Numerical Techniques

This module will introduce students to basic maths theory and concepts to prepare them for studies in the first year of a degree. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Research

This module is designed to provide students with the necessary research skills to be able to succeed at Level 4 study and beyond. It will enable students to understand, generate, analyse and interpret data and to draw valid conclusions from data. It develops students research skills, how to conduct effective research supported by a clear research plan and data analysis techniques. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Media and Communications

This module is part of a planned pedagogic approach to ensure students are prepared to achieve and succeed in undergraduate study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials, seminars, practical work, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

Principles of Marketing

This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.

Marketing Research

This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.

Marketing Communications

This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.

Writing and Design for Digital

This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.

Interactive Learning and Communication Skills (Integrated Year One only)

Designed for international students, this entry point will develop a greater understanding of the skills you will need to develop in order to successfully and confidently progress with your UK degree.

The additional module has been designed to help students develop their academic literacy, and research and communication skills in preparation for undergraduate study. The areas of reading, writing, speaking, and listening will be covered. The Integrated Year One will also help students understand the institutional culture, practices and core terminology of UK higher education.

Integrated Year One students will study all academic modules with direct Year One entrants. Additional support and guidance, designed for international students, will also be provided.

The Integrated Year One accepts students with a lower academic level than the standard Year One.

Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

Consumer and Consumption

This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice.

Digital Campaign Planning

This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results.

Brand and Online Community Management

This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities.

Digital Marketing Ethics

This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society.

Contemporary Developments in Digital Marketing

This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience.

Final Project

You will complete a final project to demonstrate your academic experience, knowledge, and skills. This project is an opportunity to apply what you have learned to a real-world problem or challenge.

Designed for international students, this entry point will develop a greater understanding of the skills you will need to develop in order to successfully and confidently progress with your UK degree.

The additional module has been designed to help students develop their academic literacy, and research and communication skills in preparation for undergraduate study. The areas of reading, writing, speaking, and listening will be covered. The Integrated Year One will also help students understand the institutional culture, practices and core terminology of UK higher education.

Integrated Year One students will study all academic modules with direct Year One entrants. Additional support and guidance, designed for international students, will also be provided.

The Integrated Year One accepts students with a lower academic level than the standard Year One.

Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. There are many different career paths available in Digital Marketing. So, you can choose a role that’s a perfect fit for your range of skills and interests. For example, graduates can choose to specialise in a specific area such as content marketing, search engine optimisation, social media, email marketing or paid advertising.

Alternatively, there are general digital marketing roles within organisations, that require a broad range of digital marketing skills to manage a company’s digital marketing strategy. Whichever you choose, a career in digital marketing is both rewarding and challenging. The average starting salary for a digital marketing graduate in the UK is approximately £24,000.