DIGITAL CONTENT PRODUCTION

The International Foundation Programme will be taught at the UA92 Business School

• Academic and English Skills

This module is designed to provide students the grounding ready to undertake Level 4 study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Numerical Techniques

This module will introduce students to basic maths theory and concepts to prepare them for studies in the first year of a degree. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Research

This module is designed to provide students with the necessary research skills to be able to succeed at Level 4 study and beyond. It will enable students to understand, generate, analyse and interpret data and to draw valid conclusions from data. It develops students research skills, how to conduct effective research supported by a clear research plan and data analysis techniques. It includes a planned combination of lectures, tutorials and seminars, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

• Introduction to Media and Communications

This module is part of a planned pedagogic approach to ensure students are prepared to achieve and succeed in undergraduate study. It focuses on developing students’ knowledge, communication, analytical, critical thinking and key transferable skills which support undergraduate study. It includes a planned combination of lectures, tutorials, seminars, practical work, peer support activities, and blended learning to enable candidates to achieve these essential skills. There is an emphasis on student-driven learning and student engagement and participation in the design and evaluation of the module.

Digital Content and Emerging Technologies

This module dives into the tech trends that are changing marketing right now – virtual reality, artificial intelligence and more! We’ll explore how these technologies can give you an edge over the competition, boost your reach and create unforgettable experiences for your audience. Learn the pros and cons of each tech, then develop your own killer content using these powerful tools.

Visual Communication and Design Principles

This module will give you the skills to create impressive visuals that will draw attention!  Discover the principles of great design and learn how to create impactful stories with images. Delve into the concept of branding, teaching you how to create identities that resonate with your audience. You’ll also master the art of creating a great design brief and learn how to effectively manage communications with your clients. 

Communication Techniques and Creating Content

You’ll explore a range of different approaches to media products, produce a magazine, podcast or documentary; working together in a group to present your work.

Media, Technology and Culture

You’ll reflect on your own everyday media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations and consider issues of media production, dissemination and reception.

Interactive Learning and Communication Skills (Integrated Year One only)

Designed for international students, this entry point will develop a greater understanding of the skills you will need to develop in order to successfully and confidently progress with your UK degree.

The additional module has been designed to help students develop their academic literacy, and research and communication skills in preparation for undergraduate study. The areas of reading, writing, speaking, and listening will be covered. The Integrated Year One will also help students understand the institutional culture, practices and core terminology of UK higher education.

Integrated Year One students will study all academic modules with direct Year One entrants. Additional support and guidance, designed for international students, will also be provided.

The Integrated Year One accepts students with a lower academic level than the standard Year One.

Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

*This module is taught at UA92 Business School

Media Narratives

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

Politics, Power and Communication

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use new technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

*This module is taught at UA92 Business School

Digital Portfolio

In this module you’ll design and build your own interactive online portfolio! Learn the coding skills needed (HTML, CSS, JavaScript) to create a website that showcases your talent and helps you land your dream job or client. We’ll cover everything from information architecture (how your portfolio is organized) to making it mobile-friendly and accessible to everyone.

Understanding the Digital Content Industry

Explore the inner workings of the content industry and get insider knowledge to help you thrive in the ever-evolving world of digital content. Find out how to navigate your way through the content production world and understand the various career opportunities – whether you want to work in-house, for an agency or as an independent freelancer. By the end of this module, you’ll be equipped to identify potential careers and position yourself as competitive practitioner.

Media Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Final Project

You’ll complete a project, on a relevant subject area that demonstrates your research, problem-solving and practical skills.

A degree in digital content production will give you plenty of hands-on experience to kickstart a career in videography social media, graphic design, website development and more!

Our high-profile partners, unique connections and excellent facilities are the perfect foundation for students to develop skills and create industry level productions.

With the constant evolution of digital technologies and trends, a career in digital content production offers endless opportunities for innovation, creativity and growth, making it ideal for those passionate about the digital landscape.